Squire Patton Boggs has advised the individual shareholders of global B2B marketing agency Ledger Bennett on the sale of the business to Havas Media Group.
Head of Corporate partner Mark Yeo and Corporate associate Simon Ayling in London led the Squire Patton Boggs team advising the shareholders of Ledger Bennett.
Founded in 1985 by Nicholas Ledger, UK-based Ledger Bennett has forged a reputation as a powerhouse in B2B marketing and operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn.
Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with more than 22,000 people in over 100 countries. Ledger Bennett will now be branded as ‘Ledger Bennett, a Havas Company’ and join the organization under Havas Media Network. Ledger Bennett is the latest strategic acquisition by Havas to evolve its operating model as clients accelerate their transition to become more customer-centric organisations.